Communication and promotion of your cycling education

Good communication and targeted promotion are indispensable to reach as many people as possible with your cycling education offer. In this knowledge base page, you will find practical guidelines, examples and materials to strengthen your communication. From drafting invitations and press releases to using social media and flyers: these tips will help you get your message across clearly and attractively. That way, you will ensure more visibility, involvement and impact with your cycling projects.

Communication goals and channels

Article

Communicating is not something you just do. Use the right communication channels to achieve all your communication goals.

Flyer Recruiting Participants

Example

Use this example and create your own recruiting flyer to attract participants to your classes.

Information letter Participants

Example

Use this example and create your own clear letter to inform participants about the lessons.

General brochure

Download

Explain De Fietsschool's approach to partners and stakeholders. Use our general brochure as a handle.

Promos

Video

Images often tell more than words. Get people interested in your Cycling Lessons using our promo films. Or make your own films to show the impact of your cycling school.

Corporate identity and logos

Download

Create letters, flyers and posters to promote your Cycling Lessons. Use De Fietsschool's house style for this.

Cycling School Photo Material

Download

Seeing cycling makes you cycle. Use our photos in your communication to your target group. For target groups that do not always speak…

Press release - sample communication

Example

As a premium customer of De Fietsschool, you get access to ready-made press releases. This way, you can quickly and easily communicate with…

Social media example communication

Example

As a premium customer of De Fietsschool, you get access to ready-made examples for your communication on social media. This allows you to…

Manual - digital platform defietschool.be

Manual

Publishing Cycling Lessons on defietschool.be - a step-by-step guide for organisers and teachers

Or check out other topics

Road code for cyclists

A good knowledge of the highway code is essential for any cyclist - and certainly within cycling education. This knowledge base page…

Logistics

From course equipment to teaching bikes: to give cycling lessons, collect all the necessary equipment beforehand. Here you will discover what all you need.

Administration

For smooth running of cycling lessons, keep good records. Work with attendance lists and cycling reports to evaluate your lessons afterwards.

Do you have questions? Looking for concrete information?

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To support cities, municipalities and organisations in their mission to get as many people as possible on their bikes, De Fietsschool offers support, for example via our online Knowledge Base full of information, inspiration and useful tips for initiators.

Read more about our premium solution in Municipalities