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Communication and promotion of your cycling education

Last updated: 21 June 2025

Images often tell more than words. Get people excited about your Cycling Lessons with with the help of our promotional videos. Or make your own films to show the impact of your cycling school.

The stories and testimonies of participants can help persuade doubters to sign up for Cycling Lessons. Moreover, participants' personal successes also show the impact of your cycling initiative.

Check out all our videos below in which we let participants speak and use them to reinforce your message. We made films about all kinds of aspects: from the freedom the bike brings to the health benefits it brings. Enjoy watching them!

By the way, did you know that De Fietsschool also made a heartwarming short film that completely immerses you in our operation and approach?

Check out the short film "Cycling Changes Lives"

More about this topic

Communication goals and channels

Article

Communicating is not something you just do. Use the right communication channels to achieve all your communication goals.

Flyer Recruiting Participants

Example

Use this example and create your own recruiting flyer to attract participants to your classes.

Communication and promotion

A cycling initiative involves a lot of communication. Both towards participants, partners and volunteers. Pay attention to that and make your teaching offer widely known.

Do you have questions? Looking for concrete information?

Contact us, we will be happy to see if we can formulate even more specific answers to your questions.

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To support cities, municipalities and organisations in their mission to get as many people as possible on their bikes, De Fietsschool offers support, for example via our online Knowledge Base full of information, inspiration and useful tips for initiators.

Read more about our premium solution in Municipalities